If you own or operate a sales and marketing consulting firm and need your NAICS code, here is your answer right away.
The NAICS code for sales and marketing is 541613, classified under Marketing Consulting Services in the Professional, Scientific, and Technical Services sector.
| Field | Details |
| NAICS Code | 541613 |
| Industry Title | Marketing Consulting Services |
| Sector | 54 (Professional, Scientific, and Technical Services) |
| Industry Group | 5416 (Management, Scientific, and Technical Consulting Services) |
| Last Updated | 2022 NAICS Edition |
What Does NAICS Code 541613 Cover?
According to the official 2022 NAICS data, code 541613 covers establishments primarily engaged in providing operating advice and assistance to businesses and other organizations on marketing issues.
In simple terms, this code applies to any business whose main activity is helping other companies develop their sales and marketing strategies. This includes:
- Marketing Management Consulting: Providing advice on brand strategy and market positioning.
- Sales Management Consulting: Helping businesses improve sales performance and forecasting.
- Customer Service Management Consulting: Advising on client retention and relationship strategies.
- New Product Development: Assisting with market entry, pricing, and product planning.
- Franchise Planning: Strategic consulting for the expansion of franchise systems.
The important word here is advice. This code is for businesses that consult and plan. If your business primarily produces and places actual advertisements (media buying and creative execution), you should use 541810 (Advertising Agencies).
Does My Business Qualify for Code 541613?
Your business qualifies for NAICS code 541613 if:
- You provide strategic sales or marketing advice to clients on a contract or fee basis.
- Your primary revenue comes from consulting services rather than the commission of sold goods.
- You help organizations develop marketing policies, objectives, or sales processes.
Your business may not qualify if:
- You are an Advertising Agency: Your primary service is creating and placing ad campaigns in media, which falls under 541810.
- You are an Independent Sales Rep: You act as a broker to sell goods owned by others for a commission, which falls under 425120 (Wholesale Trade Agents and Brokers).
- You do Market Research: Your primary activity is gathering and analyzing data via polls and surveys, which falls under 541910.
- You are a Public Relations Agency: Your primary service is managing public image and communications, which falls under 541820.
When your business sits between two codes, always classify based on whichever activity generates the most revenue.
Where Will You Need This Code?
Your NAICS code appears in more places than most business owners expect. Here is where code 541613 will be required:
SBA Loan Applications. The Small Business Administration requires your NAICS code on all loan applications. Lenders use it to assess your industry risk profile and determine whether your firm qualifies for specific financing programs.
Business Registration. Most state and local business registration portals ask for your NAICS code when you set up a new business entity for the first time.
Federal Contracting via SAM.gov. If your firm provides consulting services to government agencies, you must register on SAM.gov using your NAICS code.
Business Insurance. Insurance providers use your NAICS code to classify your business type, determine your risk category, and calculate your Professional Liability (Errors & Omissions) insurance premium rates.
Tax Filings and Compliance. Federal and state tax agencies use NAICS codes to categorize businesses for statistical reporting and compliance monitoring purposes.
541613 in the NAICS Hierarchy
Every NAICS code sits inside a structured hierarchy. Here is exactly where 541613 fits:
| Level | Code | Title |
| Sector | 54 | Professional, Scientific, and Technical Services |
| Subsector | 541 | Professional, Scientific, and Technical Services |
| Industry Group | 5416 | Management, Scientific, and Technical Consulting Services |
| NAICS Industry | 54161 | Management Consulting Services |
| National Industry | 541613 | Marketing Consulting Services |
Explore these NAICS codes as well: